Linear regression is one of the simplest and most useful tools for analyzing data. It helps you find the relationship between variables so you can make predictions and understand patterns. In this ...

Objective To examine whether a multicomponent commercial fitness app with very small (‘micro’) financial incentives (FI) increased population-level device-assessed physical activity (PA) over 2 years.

This important study employs a closed-loop, theta-phase-specific optogenetic manipulation of medial septal parvalbumin-expressing neurons in rats and reports that disrupting theta-timescale ...

Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

The third Avatar chapter erupts with volcanic world-building and thunderous action yet remains a vast, dazzling spectacle in search of an emotional arc On and on and on it goes. The planet-sized movie ...