Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized ...

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...

Core Web Vitals don’t boost AI visibility — except when performance fails badly enough to hurt trust and engagement, this ...

Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and ...

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...