Avoid the common mistakes made by new independent SEO consultants. Learn from the experiences of others and set yourself up for success. Many SEO pros dream of going solo, especially early in their ...

Nick LeRoy is a freelance SEO consultant, podcaster, and newsletter author in St. Paul, Minnesota. He makes six figures by specializing in technical SEO, content strategy, and website migrations. He ...

In four and a half years since Sarah Shaoul started a website for BlackWagon, her children’s boutique in Portland, Oregon’s trendy Mississippi Avenue neighborhood, she’s worked with four search-engine ...

With the rise of ChatGPT, automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” And why wouldn’t one want to do ...

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization, or SEO, is the kind of techie, jargon-filled field that can give those outside the industry a feeling of ...

Having spent over ten years as an SEO consultant, I’ve gathered a list of “top ten challenges” (or, as I think of them, my pet peeves) about the industry and our clients. I’m sure you’ve had similar ...

To be successful, businesses need to have a strong online presence. Search Engine Optimization (SEO) plays a key role in achieving this, helping websites rank higher on search engine results pages ...

The dark art of search engine optimization could be next in line for software-powered automation — potentially putting hundreds of thousands of ‘SEO consultants’ out of a job. At least that’s the ...

Sam Bazzi turned to Upwork full time in 2016 after health problems meant he needed more flexibility. The SEO consultant, who's used the platform on and off since the late 2000s, now makes six figures.