This phenomenon can be attributed to BookTok, a popular corner of TikTok. BookTok is a social media subcommunity, which focuses on books and literature. It grew in popularity in 2020, during the COVID ...

Right now, one of the biggest hubs in the book world isn’t a city, or a Manhattan high-rise, or even one particular publishing house — it’s TikTok. Marines Alvarez, a creator who has been focused on ...

TikTok's book community has been responsible for millions of dollars of book sales and made authors household names. Here are 21 of BookTok's biggest hits of the year ...

From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...

When people all across the globe finally flip their calendars to 2026, it won't just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...

After struggling with addiction and depression, former professional rugby player Luke Bateman finally found a community where he belonged. The 30-year-old was a lifelong fantasy reader but "never saw ...

While scrolling through Instagram Reels one night, I stumbled upon a stitched video starting with a woman asking “Do we really need politics in books?” The original video has been lost to the sea of ...

For the Kindle girlie, there’s nothing more satisfying than plastering a plain e-reader with cute stickers and mementos. Even when you’re not holding a physical book, you can make the reading ...

Who does not love fall at Duke? Leaves spilling onto the sidewalks in front of the Chapel, warm drinks from Bella Union, cooling winds in the Sarah P. Gardens; it feels like second nature to grab a ...